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Retire WordPress.
Switch to Payload CMS.

Payload is a free, open source headless CMS. Built-in live preview, SEO, and localisation. No plugins required. A clean admin your marketing team will actually enjoy using.

Tools we use

WordPress gives you a foundation and sells you the rest in plugins. Payload gives you the whole thing. Marketing pages, docs, changelog, and help center on one system, with content structured so you can target it by industry, region, or plan.

Backed by Figma

Payload joined Figma in 2025. The license, the repo, and self-hosting are unchanged.

MIT licensed

Free forever. No seat pricing, no plan tiers, no upgrade you get pushed into as you grow.

Your data stays yours

Content lives in your own Postgres database. Not a vendor's storage, not an export you have to request.

Your infrastructure

Deploy it where you want. No hosting lock-in, no platform deciding what your site can do.

What you get with Payload

Payload CMS is free and open source. No monthly fees, no usage limits, no platform you are renting access to. It runs on your own infrastructure, in the same stack your product already uses. We handle the configuration.

Deliver content through page blocks

Build and manage pages visually using pre-built blocks. Marketing ships a new feature page without opening a ticket.

Localise content without plugins

Serve different content to different markets. Built in, no third party tools, no extra cost per locale.

Publish on your terms

Draft, preview, and schedule content ahead of a launch. Your team controls what goes out and when.

See changes before they go live

Live preview shows exactly how a page looks before publishing. No staging guesswork on launch day.

Built-in SEO tools

Meta titles, descriptions, and social previews managed directly in the CMS. No plugin required.

Manage media with folders

Upload, organise, and reuse images and files across the site. Optimised automatically.

We design and develop SaaS marketing sites on Payload.

Plan

We scope the work. What moves, what gets built, what the site has to do.

Design

Pages designed around your product and brand, then turned into blocks your team will use to build and edit.

Build

Frontend in Next.js, backend in Payload. Custom, fast, no plugins.

Launch

We load your content, train your team, and take it live. From there you run it.

Two ways to get started

Whether you are moving off an old site or starting fresh, the result is the same. A fast, custom marketing site your team owns.

Fast

Migrate your site to Payload CMS

You already have content that works. We rebuild the frontend on a modern stack, move your content across, and put Payload behind it. Your brand stays, the design gets a facelift.

Your existing content and page structure carried over intact

Frontend rebuilt on a modern stack for speed and flexibility

Design brought up to date without losing your brand

Your team trained to run the site before launch

High Effort

Design a new site from scratch

Start with content. What each page has to say, who it is for, what it needs to do. We plan that first, build the backend around it, then design pages that fit.

Content planning and page structure mapped out first

Backend architecture built around your content model

Custom design shaped by what each page needs to say

Built on Next.js and Payload from the ground up

Our latest project

A marketing site designed and built on Payload. Custom frontend, clean admin, live in weeks.

Ybil.io

'Estonian TMS and eCMR platform. Freight documents digitised, tracked, and shared in real time.

We rebuilt their marketing site on Payload. New frontend, migrated content, and a CMS their team runs without us.

We used Payload to rebuild our website from the ground up, and the whole process was surprisingly smooth. Development was fast, the end result looks beautiful and the built-in CMS was easy to pick up without any real learning curve. I was editing content confidently within days.

Toomas Tatar

Marketing at Ybil

Book a Payload demo

We show you the CMS your marketing team would be using. Live preview, page blocks, publishing. You decide from there.